Hoi Tin

Hoi Tin, an Asian restaurant located in Amsterdam, is in the process of renovation and rebuilding its brand, aimed at attracting young demographies. I designed the visual identity, logo, menu, packaging and a series of illustrations that could be used in online and offline communication, as well as, the interior space.

Illustrations are inspired by Mr. Hoi Tin (The owner of restaurant). The goal was to make a modern feeling in terms of colors and comic forms, while using traditional elements from the Asian visual culture.