Visual identity and user interface design for an independent digital art and music platform based in Tehran. The visual identity of the Red Room gestures the existential and historical relevance of the platform. The blood drop portrays the activist background of the collective and the box points to the underground culture in Tehran. On the other hand, these two visual elements refer to the activities that are organised in this space, which are divided into two parts since its inception: electronic music and digital arts. Anonymity of artists and the venue is the key requirement in the design of the website, the environmental and social media campaigns.
Visual Identity & Positioning
Logo, posters, interface, promotional products
Visual identity and User Interface design for Nomadic design studio and academy. The agency has established remote offices in more than 16 countries. With a growing network of freelancers and collaborators, they offer their design and consultancy services as a toll to effect social and humanitarian problems. The animated logo is constructed by the appearance of visual elements that symbolise the network-based approach of the No-Land Studio and create a form that points out the remoteness and the social and humanitarian mission of the firm.
Visual Identity & communication
Logo, user interface
Hoi Tin, an Asian restaurant located in Amsterdam, is in the process of renovation and rebuilding its brand, aimed at attracting young professional customers. I designed the visual identity, logo, menu, packaging and a series of illustrations that could be used in online and offline communication, as well as, the interior space. Illustrations are inspired by Mr. Hoi Tin (The owner of restaurant). The goal was to make a modern feeling in terms of colors and comic forms, while using traditional elements from the Asian visual culture.
Visual Identity & Illustration
Logo, Menu, Packaging
Founded in 2018, Mira is a fashion startup, which is looking after a wardrobe that makes sense for the way Iranian contemporary youth live their daily life. The brand was born from the recognition that “life happens in the city and the country. I can be moving around in the busy and bustling neighborhoods of the downtown now and, an hour later, I can be hiking at 3740 meters altitude on the mountains that loom over the city”. In this project, I am conceptualizing the identity and a visual collection that bridges the gap between those two worlds.
Logo, Illustrations, visual library
Visual identity and user interface design for the interior and furniture start up, based in Chicago. The Piko Kido lettermark was designed to convey the brand’s intended image as minimal and punctual. The brand name is composed of Hawaiian suffixes that denote wooden buttons or clicking sounds.
Visual Identity & User Interface
Logo, stationary, website
Redesigning Kräus online store and printed catalogue was commissioned as the enterprise intended to promote its product portfolio as “the highest quality kitchen and bathroom fixtures that are affordable and accessible to everyone”. The design solution for both printed and digital mediums aimed to create a comprehensible, easy to navigate and sleek design that follows the already established brand identity of the company.
User Interface & Communication
The Design Research Station is based in The Hague and develops sustainable and innovative proposals that make a positive contribution to society. The platform shares its insights and results through publications, lectures and workshops. The main challenge in visual design of the platform and its interface was to bring cohesion to the content which was versatile in terms of subject and format of presented materials.
User Interface Design
Visual and interface design for the website of the independent photographer Natascha Libbert. The horizontal layout provides a time-lined narrative to the photography collections.
Illustrations & Storyboards
As a regular habit, I make many sketches and try out different image-making and digital illustration techniques. Here you see some of my posters and Illustrations.
Image-making & Illustrations
Storyboards, illustrations, posters